Nord Arrow brand development

Nord Arrow, a New Zealand-based company with strong ties to Sweden, introduces a curated selection of high-quality products for the home and wardrobe. In the culmination of a meticulous brand design exercise, I had the privilege of crafting the brand identity and naming for Nord Arrow. Inspired by the seamless fusion of New Zealand's contemporary aesthetics and Sweden's timeless design principles, the brand encapsulates a harmonious blend of functionality and elegance. The name itself echoes a sense of direction and purpose, symbolizing the company's commitment to offering discerning customers a curated compass for their home and personal style. Nord Arrow stands as a testament to a cross-cultural collaboration, promising premium products that transcend geographical boundaries.