Algonaut audio re-brand and Atlas drum app UI, taking it next level.
— 2024
In response to its remarkable growth and prominence within the music production software market, Algonaut, an indie company at the forefront of sample management and drum machine software, recognised the imperative for a professional rebrand to mirror its evolving identity and accomplishments. The process involved a meticulous examination of Algonaut's values, user experience, and the evolving demands of the music production community. I was approached to define the new brand. This involved close collaboration with the Algonaut team, which produced a sleek and cohesive brand identity that not only captured the essence of Algonaut's technological prowess but also resonated with its growing community of musicians and producers. The Atlas app was also updated to a more sleek version through a customer discovery phase.